DO HOME-BUYERS ACTUALLY LEVERAGE THIER COLLECTIVE BUYING ABILITY?
 
Let me make this outrageous statement at the beginning of this post – “Most…… (Please note that I am not generalizing) Most consumers or retail investors in the residential realty segment don’t have an idea on what they look for, what they are bargaining for and what exactly [...]

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““thoda adjust karo” “Thoda adjust karo” accommodate… accommodate… finally, @ least we don’t have to accommodate and adjust our underwear””…. Thus goes an ad on the Indian TV…. it might be successful in selling the underwear, but won’t possibly resurrect the great Indian spirit of entrepreneurship, exemplified very well in the markets, globally, but [...]

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Circa 2008 – We release a movie called Love story 2050…. Very RUSTIC… sorry, I meant FUTURISTIC…. sorry… I take back my words… It was so much rubbish I am told that it won’t even rust… rotten don’t rust.
Hey!! That wasn’t the topic of my post… I wanted to share how designations have metamorphosised… hic!!! [...]

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This is an interesting story, maybe, unknowingly planned many years back… but, being reported after time.
This story dates back to 1996, when I was part of the Automotive tyres industry. As a branch head then, I used to toy with ideas, which many would not have agreed with me, then. Also, I used to be [...]

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The last few months have been a huge fast ascend on the learning curve… one wherein we toiled through a multitude of emotions… a mix of pretended confidence, self-doubts and posturing for the family… I presume that the entire team went through it… and all of it because the industry that we operate in, namely [...]

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